Who Gets the Curb? Fixing Parking, Delivery, and Congestion at the Source – with Jacob Malleau, Head of Product at CurbIQ
Who Gets the Curb? Fixing Parking, Delivery, and Congestion at the Source
With Jacob Malleau, Head of Product at CurbIQ
The curb is no longer just a place to park—it’s one of the most contested and valuable pieces of real estate in any city.
In this episode of Parking Live, hosts Jade Neville and Matt Darst sit down with Jacob Malleau, Head of Product at CurbIQ, to unpack how curbside demand has exploded—and why cities are struggling to keep up.
From rideshare pickups and last-mile deliveries to bike lanes, patios, and EV charging, the curb now serves more users than ever—without adding a single inch of new space. The result? Congestion, double parking, safety risks, and a frustrating “last block” experience for drivers.
Jacob explains how cities can move from static parking models to dynamic curb management—using better data, clearer communication, and smarter policy to match the right user to the right space.
In this episode:
- Why the curb has become the most competitive space in urban mobility
- The hidden cost of the “last block” (and why navigation apps get it wrong)
- How lack of parking visibility drives congestion and illegal parking
- The role of data standards like Curb Data Specification (CDS) in unlocking curb intelligence
- Real-time availability, digital curb maps, and behavior-shaping tools
- How autonomous vehicles could reshape curb usage—for better or worse
- The future of enforcement: from penalties to incentives
- Why cities should start small—and solve one curb problem at a time
This conversation reframes parking as part of a larger mobility ecosystem—and makes the case for treating the curb as a dynamic, data-driven asset.
Hosted and Produced by Jade Neville and Matt Darst.
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Executive Producer: Julie Gates
Parking Live is brought to you by Modaxo — passionate about moving the world’s people.
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