Women in Parking (Part 1): Sponsorship, Visibility, and Breaking Barriers
Women in Parking (Part 1): Sponsorship, Visibility, and Breaking Barriers
Hannah Fuller, Director of Commercial Strategy and Partnerships at Unity Five
In this special two-part episode of Parking Live, host Matt Darst turns the microphone toward his own co-host, Jade Neville, joined by Hannah Fuller, Director of Commercial Strategy and Partnerships at Unity Five, for an important conversation about leadership, visibility, and opportunity for women in the parking industry.
Together they explore what it really takes to move beyond good intentions and create meaningful pathways for women to advance in the sector. From the difference between mentorship and sponsorship, to the structural barriers that still limit leadership opportunities, the conversation highlights the practical steps organizations can take to drive real change.
Jade and Hannah also reflect on the growth of the Women in Parking community across the UK, Europe, Australia, and beyond — showing how authentic networks and shared experiences are helping reshape the industry.
The discussion goes beyond theory, offering concrete actions leaders can take today: increasing visibility for team members, intentionally sponsoring emerging talent, and removing barriers that prevent people from participating fully in the industry.
In Part 1, the conversation covers:
- The difference between mentorship and sponsorship — and why sponsorship matters more
- The leaders who championed Jade and Hannah early in their careers
- How the Women in Parking movement grew into an international community
- The invisible barriers that still limit women’s advancement in the industry
- Practical leadership actions that can create real opportunities in the next 30 days
Part 2 continues the conversation with more insights on leadership, industry culture, and how organizations can build more inclusive pathways for the next generation of parking professionals.
Guests
- Jade Neville – Strategic Marketing Leader, Trellint | Chair, Women in Transport | Chair and Past President, British Parking Association
- Hannah Fuller – Director of Commercial Strategy and Partnerships, Unity Five
Host
- Matt Darst
Hosted and Produced by Jade Neville and Matt Darst.
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Executive Producer: Julie Gates
⚠️ Disclaimer
The views and opinions expressed in this program are those of the guests and do not necessarily reflect the views or positions of Modaxo, their affiliates or subsidiaries, or any entities they represent. This production belongs to Modaxo and may contain information subject to trademark, copyright, or other intellectual-property rights and restrictions. This production provides general information and should not be relied on as legal advice or opinion. Modaxo and specifically disclaim all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.